Whether you are an expert online marketer or novice to the game everyone can use a little help with effective article marketing. How do you market your online business? Do you write articles on different subjects? Maybe you have different areas of expertise. You can pay the rent with some of your topics and build your spirit with others.
Whatever you choose to do with the articles you write you can mix it up so you will avoid a writer brand depletion while at the same time create your expertise in your niche target area. How you might ask should you do this. Build several combinations of your pen name or given name and use them in place of that expertise area.
Let us take for example a name, you can change them around: Suzanne Jo Miller; Suzanne J. Miller; Suzanne J. M.; Suzanne Jo M.; Suzanne M.; Suzi M.; SJ Miller; S. Miller
You can see that each of these names is the same person. However you can put each name into a distinct topic in order to write articles. When someone reads your piece he or she might attempt to pull up other articles you have written under that name. But they will view only your other work that is similar to that topic. Thus you will not have an author brand erosion.
You can set it up like this: "Suzanne J. Miller" can create articles on tennis tips, and "Suzi Jo Miller" can write about antique hunting. In the hard copy article life, this multiple writer brands situation is often too an issue. But in the internet world it is more critical because men and women identify quickly more of your work when they want to read more. Give more of the similar quality to your original work they read already.
You will however center their attention by creating only articles on one topic of your work and only under one single writer name or combination of your name. This strengthens at the same time the message including your writer brand. Also, it will require a lot less energy to follow your efforts by each single variation or your name you have picked to employ verses having to look for all your work by your name and each topic.
The title to your article needs to deliver on your promise. Your title needs to build interest and motivation. Almost instantaneously your reader should be able to see the answer to your title when reading your piece. Refrain from requiring your reader from having to go to your website, where you will try to sell him something, to get to your article title's punch line. This does not help your credibility.
Your article tiles need to be descriptive. If it is too short, make the body of your work the needed socially acceptable solution or information that the average person expects when reading a short title. If however you can place a longer more descriptive title verses a short title to your piece. More effective article marketing advice: ask yourself does my article give the information I have promised in my title. If you can say yes they your article is a winner. - 33960
Whatever you choose to do with the articles you write you can mix it up so you will avoid a writer brand depletion while at the same time create your expertise in your niche target area. How you might ask should you do this. Build several combinations of your pen name or given name and use them in place of that expertise area.
Let us take for example a name, you can change them around: Suzanne Jo Miller; Suzanne J. Miller; Suzanne J. M.; Suzanne Jo M.; Suzanne M.; Suzi M.; SJ Miller; S. Miller
You can see that each of these names is the same person. However you can put each name into a distinct topic in order to write articles. When someone reads your piece he or she might attempt to pull up other articles you have written under that name. But they will view only your other work that is similar to that topic. Thus you will not have an author brand erosion.
You can set it up like this: "Suzanne J. Miller" can create articles on tennis tips, and "Suzi Jo Miller" can write about antique hunting. In the hard copy article life, this multiple writer brands situation is often too an issue. But in the internet world it is more critical because men and women identify quickly more of your work when they want to read more. Give more of the similar quality to your original work they read already.
You will however center their attention by creating only articles on one topic of your work and only under one single writer name or combination of your name. This strengthens at the same time the message including your writer brand. Also, it will require a lot less energy to follow your efforts by each single variation or your name you have picked to employ verses having to look for all your work by your name and each topic.
The title to your article needs to deliver on your promise. Your title needs to build interest and motivation. Almost instantaneously your reader should be able to see the answer to your title when reading your piece. Refrain from requiring your reader from having to go to your website, where you will try to sell him something, to get to your article title's punch line. This does not help your credibility.
Your article tiles need to be descriptive. If it is too short, make the body of your work the needed socially acceptable solution or information that the average person expects when reading a short title. If however you can place a longer more descriptive title verses a short title to your piece. More effective article marketing advice: ask yourself does my article give the information I have promised in my title. If you can say yes they your article is a winner. - 33960
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